Privacy policy
Last Updated: September 12, 2026
Spruceline LLC ("Spruceline," "we," "us," or "our") respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, purchase or use our services, participate in training, or interact with artificial intelligence systems operated or provided by Spruceline.
1. Information We Collect
Depending on how you interact with Spruceline, we may collect the following categories of information.
Information You Provide to Us
We may collect information you voluntarily provide, including:
Name
Email address
Telephone number
Company or organization name
Job title
Business information
Billing information
Appointment or scheduling information
Messages and communications sent to Spruceline
Information submitted through forms
Information provided during consultations or training sessions
Files, documents, prompts, instructions, business data, or other materials provided in connection with our services
Payment information may be collected and processed by third-party payment processors. Spruceline may receive limited payment-related information such as payment status, billing address, transaction amount, and the last digits of a payment method, but we may not directly receive or store full payment-card information.
AI Calling Agent Information
When businesses use AI calling agents provided or managed by Spruceline, those systems may process information such as:
Telephone numbers
Names
Call date, time, and duration
Audio from telephone conversations
Call recordings, where enabled and permitted
Call transcripts
Call summaries
Appointment information
Customer inquiries
Responses provided during calls
Instructions given to the AI agent
Business or customer information necessary to complete requested tasks
Whether calls are recorded or transcribed may depend on the configuration selected for a particular customer.
Spruceline customers are responsible for ensuring that they have all legally required notices, permissions, and consents before providing personal information to Spruceline or using our services to communicate with individuals.
Website and Device Information
When you visit a Spruceline website, we may automatically collect information including:
IP address
Browser type
Device type
Operating system
Pages visited
Referral source
Approximate location derived from IP address
Website interactions
Session information
Cookie identifiers
Analytics and advertising identifiers
We may use cookies and similar technologies for security, functionality, analytics, performance, and marketing.
2. How We Use Information
We may use information to:
Provide and operate our services
Build, configure, and maintain AI agents
Design, develop, host, and maintain websites
Schedule appointments
Provide customer support
Conduct AI education and training
Process transactions
Communicate with customers and prospective customers
Respond to inquiries
Improve our products and services
Diagnose technical problems
Prevent fraud or misuse
Protect Spruceline, our customers, and other users
Analyze website usage and marketing performance
Maintain business and transaction records
Comply with legal obligations
Enforce our agreements and policies
We may also use de-identified or aggregated information to analyze and improve our services where permitted by law.
3. Artificial Intelligence Providers
Some Spruceline services rely on third-party artificial intelligence, speech recognition, text-to-speech, telecommunications, hosting, database, automation, analytics, or cloud-computing providers.
Information processed through a Spruceline AI system may therefore be transmitted to service providers necessary to operate that system.
The specific providers used may vary depending on the customer's implementation.
Spruceline takes reasonable steps to select providers appropriate for the intended service, but third-party services remain subject to their own systems, security practices, availability, and policies.
4. How We Share Information
We may share information with:
Cloud hosting providers
Telecommunications providers
AI model providers
Speech-processing providers
Website hosting providers
Database providers
Payment processors
Analytics providers
Scheduling platforms
Customer relationship management platforms
Email and messaging providers
Contractors assisting Spruceline
Professional advisers
Government authorities when legally required
We may also disclose information in connection with a merger, financing, acquisition, sale, restructuring, or transfer of some or all of Spruceline's business or assets.
We do not sell personal information for money.
However, certain analytics or advertising technologies may be considered "sharing," "targeted advertising," or a similar concept under certain privacy laws.
5. Customer-Controlled Data
When Spruceline processes information on behalf of a business customer, the customer generally determines why the information is being collected and how it is used.
If you interacted with one of our customer's AI agents and have questions about your information, you may need to contact that business directly.
Spruceline may assist its customers in responding to valid privacy requests where appropriate.
6. Call Recording and Transcription
Some AI calling services may include recording, transcription, summarization, or analysis.
Laws regarding call recording and consent vary by jurisdiction.
Customers using these features are responsible for determining whether notice or consent is required and for configuring and using the service accordingly.
Spruceline may provide technical capabilities for disclosures or consent prompts, but customers remain responsible for ensuring that their use of those features complies with applicable law.
7. Data Retention
We retain information for as long as reasonably necessary to:
Provide services
Maintain customer accounts
Fulfill contractual obligations
Resolve disputes
Maintain security
Meet legal, accounting, and regulatory requirements
Retention periods may differ depending on the type of information and customer configuration.
Customers may request different retention settings where supported.
8. Security
Spruceline uses reasonable administrative, technical, and organizational safeguards intended to protect information against unauthorized access, disclosure, alteration, or destruction.
However, no internet service, telecommunications system, AI platform, hosting provider, or storage system can guarantee absolute security.
9. Cookies and Analytics
Spruceline may use cookies, pixels, analytics tools, and similar technologies.
These technologies may help us:
Keep the website functioning
Understand website traffic
Measure advertising effectiveness
Improve website performance
Remember user preferences
Detect abuse or security threats
You may be able to control certain cookies through your browser or any cookie-control tools provided on the website.
10. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, such as the right to:
Request access
Request correction
Request deletion
Request a copy of certain information
Object to or limit certain processing
Opt out of certain targeted advertising or data sharing
These rights may be subject to legal exceptions.
Requests may be submitted to:
We may need to verify your identity before completing certain requests.
11. Children
Spruceline's business services are not directed toward children under 13.
We do not knowingly collect personal information directly from children under 13 through our general business website.
Customers should not configure Spruceline services to intentionally collect children's personal information without appropriate legal authorization and safeguards.
12. Third-Party Websites
Our services may contain links or integrations involving third-party platforms.
Spruceline is not responsible for the privacy practices of third parties.
13. Changes to This Policy
We may update this Privacy Policy periodically.
When appropriate, we will update the effective date or provide additional notice of significant changes.
14. Contact
Spruceline LLC
66 Garth Road
Suite 1 PMB 2008
Scarsdale, NY 10583
United States
Email: contact@spruceline.com